Define the pet and use
State the species and the intended use context. If your range includes dogs and cats, prepare separate requirements rather than assuming a shared formula and flavor. Describe the audience and the role the product will play in the brand range.
Clarify formula priorities
List preferred ingredients, exclusions and any supplier materials you want reviewed. Distinguish essential requirements from ideas you are open to changing. This helps connect the formula direction with the practical format.
Explain packaging and market
Share the target market, sales channel, desired pack style and range architecture. If you have an artwork direction or a competitor pack for discussion, describe which aspects matter to your brand.
Define the sample review
Explain what you want to learn from a sample: texture, handling, flavor direction or packaging presentation. Add your quantity direction and timing goals so the next conversation can be scoped.
