Formula & flavor
Bring ingredient preferences and exclusions into a species-focused formula brief.
SOFT CHEWS · PRIVATE LABEL & CUSTOM FORMULATION
A familiar format.
A product that feels like yours.
Explore custom soft-chew projects alongside the three core innovation formats.
Discuss your project
A CLOSER LOOK AT THE FORMAT
How the product
comes together.
SOFT CHEWS / FORMAT ANATOMY
Bring shape, flavor and pack into balance.
01Chew matrixIngredients & flavor
02Physical presentationShape, size & texture
03Retail systemCount, jar or pouch
A FORMAT BUILT AROUND YOUR BRIEF
Formula. Sensory experience.
Packaging.
Explore custom soft-chew projects alongside the three core innovation formats. Start with your intended species, health-goal position and market.
Shape & texture
Discuss chew size, shape and sensory character around the intended use.
Retail presentation
Review pack count, container, label and range architecture together.
EXPLORE THE RANGE
Soft Chews
for your next product line.
Joint Support Soft Chews
A familiar chew format for a mobility-focused product range.
Glucosamine HClChondroitin sulfate
View product 
Calming Soft Chews
A soft-chew direction for an everyday calming-positioned range.
L-TheanineChamomile
View product 
Gut & Digestion Soft Chews
A digestive-wellness product brief in a soft-chew presentation.
PumpkinInulin
View product 
Skin & Coat Soft Chews
A skin-and-coat product direction in a recognizable chew format.
Omega-3 sourceBiotin
View product 
Daily Wellness Soft Chews
A daily-wellness chew range designed around your brand position.
Vitamin EPumpkin
View product FORMULA TO FINISHED PRESENTATION
A connected project conversation.
Bring your brand position, ingredient preferences and packaging ideas into one brief. Review the proposed formula and sensory direction, then plan the sample and packaging discussion.
BEFORE WE BEGIN
Your project questions.
What can I customize?
Formula preferences, flavor direction, serving presentation, packaging and artwork are discussed around your intended species and market.
How do I request a sample discussion?
Share your preferred product, ingredient requirements, packaging direction and quantity estimate. These details help define a useful sample brief.
Can I develop a dog and a cat range?
Submit separate species requirements so flavor, formulation and serving presentation can be reviewed for each range.
REQUEST A PROJECT REVIEW OR SAMPLE
Let’s shape your next
pet nutrition product.
Tell us the species, ingredient direction, format and packaging you have in mind.
At a glance
Explore custom soft-chew projects alongside the three core innovation formats. Start with your intended species, health-goal position and market. Explore custom soft-chew projects alongside the three core innovation formats.
What should a brand discuss when developing pet soft chews?
Explore custom soft-chew projects alongside the three core innovation formats. Start with your intended species, health-goal position and market. Explore custom soft-chew projects alongside the three core innovation formats.
Key facts and project takeaways
Key facts
- Explore custom soft-chew projects alongside the three core innovation formats.
- Explore custom soft-chew projects alongside the three core innovation formats. Start with your intended species, health-goal position and market.
- Bring ingredient preferences and exclusions into a species-focused formula brief.
- Discuss chew size, shape and sensory character around the intended use.
Key takeaways
- Submit separate species requirements so flavor, formulation and serving presentation can be reviewed for each range.
- Explore custom soft-chew projects alongside the three core innovation formats.
- Explore custom soft-chew projects alongside the three core innovation formats. Start with your intended species, health-goal position and market.
Source and verification
- Source page: https://miteyopet.com/soft-chews/