Planning an oral-film packaging system

Key facts

• Consider the film, its individual wrap and the retail carton as one system.
• The product brief should identify the intended species, offering routine and ingredient preferences. Film size and handling need to be discussed alongside those requirements, rather than set by the retail carton alone.
• Discuss opening, handling and how the film will be offered. Individual protection, product information and pack count should relate to the proposed film and storage review.
• Use a clear hierarchy for brand, product name, species and intended use. A retail carton can bring the individual units into a coherent range, but the artwork must follow the agreed product information.

Key takeaways

• A daily-wellness range presented in a compact film format.
• Consider the film, its individual wrap and the retail carton as one system.
• The product brief should identify the intended species, offering routine and ingredient preferences. Film size and handling need to be discussed alongside those requirements, rather than set by the retail carton alone.

Source and verification

• Source page: https://miteyopet.com/article-oral-film-packaging/