OEM
Your specification. Your identity.Share your formula, ingredient requirements and packaging brief for a project-specific feasibility and quotation review.
MITEYO PET NUTRITION
Build your brand.
Shape your next range.
Custom formulation, sampling and private-label packaging, connected in one place.
OEM / ODM
OEM / ODM
OEM / ODM · BUILT AROUND YOUR BRAND
A distinctive range.
One connected plan.
Bring the product, formula and packaging into the same conversation—before decisions become disconnected.
Start with an existing formulation brief or a new product idea. MITEYO helps organize species, ingredient priorities, sensory direction, samples and retail presentation around your target market.
ODM
Your idea. A focused product brief.Build a direction around your audience, ingredient preferences and delivery format, then define the sample and packaging review.
WHAT EACH STAGE SHOULD GIVE YOU
Clear inputs.
Useful next decisions.
A focused product direction
Species, audience, target market, format and the position your brand wants to own.
A practical evaluation brief
Ingredient priorities, flavor direction and the questions to review through sampling.
A matched packaging system
Liquid packs for Water Stacks, rounded oral-strip units and drawer cartons, jelly packs or chew containers.
A project-specific quotation
Agreed specifications, quantities, packaging components and buyer documentation requirements.
Final formulation, sample plan, MOQ, quotation and timeline are confirmed for each project.
BUYER QUESTIONS
A clearer path forward.
What information should I send first?
Share species, delivery format, target market, ingredient preferences, packaging ideas and quantity direction.
Are quantities and timing fixed?
Commercial terms depend on the product and packaging specification. Discuss your project requirements for a scoped quotation.
Can I start with a broad product idea?
Yes. A clear description of the intended pet, use and market gives the project conversation a useful starting point.
FORMULATION & R&D
Formulation & R&D
Brief & ingredient priorities
Collect the intended use, desired ingredients, exclusions and market requirements in one clear brief.
Format & formulation review
Connect the ingredient direction to physical form, texture, flavor and practical serving presentation.
Sample evaluation
Define the handling, sensory and packaging questions to discuss with the sample review.
Specification & revision
Record the agreed changes and the information needed for the next project stage.
FORMULA LAB
Formula Lab
A connected product brief.
Select the priorities for your range, then explore matching products and the associated packaging discussion.
KEEP THE DECISIONS CONNECTED
Species. Formula. Format. Pack.
01
Who is it for?
Define the pet, owner and intended routine.
02
What goes inside?
Record the ingredient priorities and exclusions.
03
How is it offered?
Connect the format with flavor and serving.
04
How is it presented?
Discuss the complete packaging system.
FORMAT SYSTEMS
Format Systems
Liquid Hydration System
Connect ready-to-serve liquid, direct serving and packaging protection.
Explore the format system
Oral-Film System
Formula, film handling and individual protection belong in one brief.
Explore the format system
Jelly Texture & Serving
Connect the product matrix with portion, texture and feeding presentation.
Explore the format systemLOOK INSIDE EACH FORMAT
Different formats.
Different design decisions.
WATER STACKS / FORMAT ANATOMY
Ready-to-serve liquid. A clear drinking routine.
01Liquid formulaFlavor & liquid consistency
02Direct servingOpen, pour & offer
03Liquid protectionSeal, spout & pack integrity
ORAL FILMS / FORMAT ANATOMY
One strip. One sealed unit. One drawer pack.
01Individual protectionRounded portrait foil unit
02Outer presentationSide-opening drawer carton
03Brand identityClear product & species information
FUNCTIONAL JELLY / FORMAT ANATOMY
Shape the texture around the way it is served.
01Texture directionGel structure & sensory feel
02Serving optionsSqueeze stick or portion cup
03Pack compatibilityClosure & storage review
PRIVATE LABEL
Private Label
Range architecture
Choose the priority product positions, formats and species for a focused range.
Product identity
Define the flavor, format and visual hierarchy that should connect the line.
Retail packaging
Review pack type, count, label, carton and product information as one presentation.
Project requirements
Share quantities, intended markets and documentation needs to shape the commercial conversation.
PACKAGING
Packaging
PACKAGING & PRIVATE LABEL
Sachets & Stick Packs
Measured presentation for water-based products.
View packaging detailsPACKAGING & PRIVATE LABEL
Film Wraps & Cartons
Connect the film, individual wrap and retail presentation.
View packaging details
PACKAGING & PRIVATE LABEL
Jelly Sticks & Portion Cups
Let texture and serving style shape the pack.
View packaging details
PACKAGING & PRIVATE LABEL
Jars & Stand-Up Pouches
A coherent retail identity for a soft-chew range.
View packaging detailsBEFORE ARTWORK IS FINAL
Connect the details
across the whole pack.
Product specification
Physical form, serving presentation, proposed fill or count and sensory direction.
Packaging specification
Materials, dimensions, closure, seal, inner units and outer presentation.
Artwork & documentation
Species, product identity, market requirements and the approved product information.
SAMPLING
Sampling
Define the sample
Specify the format, species, ingredient direction and packaging preferences.
Agree the review
Describe what matters most: handling, flavor direction, texture or presentation.
Capture feedback
Collect feedback against the brief so changes can be discussed clearly.
Refine the specification
Connect the agreed feedback with formula, packaging and the next project decision.
INGREDIENTS
Ingredients
FORMULATION LIBRARYTaurine
Species and formula context
Explore ingredient direction
FORMULATION LIBRARYGlucosamine
Mobility-focused formulation
Explore ingredient direction
FORMULATION LIBRARYL-Theanine
Calming-positioned formulation
Explore ingredient direction
FORMULATION LIBRARYPumpkin
Digestive-wellness ingredient direction
Explore ingredient direction
FORMULATION LIBRARYOmega-3 Sources
Oil-source and packaging discussion
Explore ingredient directionFORMULATION LIBRARYPostbiotics
A defined supplier and ingredient brief
Explore ingredient directionPACKAGING · EXPLORE THE DETAILS
Sachets & Stick Packs+
Physical form & fill
Record the ready-to-serve liquid, intended fill and direct-serving routine. A pack specification should follow the product’s physical form and use.
Material & opening
Discuss the material structure, seal format and opening approach with the product requirements. Include the artwork area and legibility of the use information.
Serving & outer pack
Define the intended number of units per retail pack and the relationship between inner and outer artwork. Consider how the owner identifies and uses one portion.
What to send
Share pack references, proposed fill, retail count, target market, quantity direction and any artwork requirements.
PACKAGING QUESTIONS
Prepare a connected pack brief.
Can I use my own artwork?
Yes. Share the proposed product information and design direction alongside the chosen packaging specification.
What determines the final pack?
Measured presentation for water-based products. Formula, serving presentation and the storage evaluation plan should be reviewed with the pack.
How do I discuss quantities?
Include the retail pack count, inner and outer packaging and your quantity estimate in the project enquiry.
Film Wraps & Cartons+
Film & wrap dimensions
Review the proposed film dimensions and handling alongside the individual wrap. The film specification and the pack specification should develop together.
Individual protection
Discuss the wrapper material, seal, opening and the product’s storage evaluation requirements. Bring supplier and packing requirements into the review.
Retail count & identity
Define the film count per carton, the way individual units are presented and the product hierarchy across your range.
What to send
Share the proposed film presentation, wrap or carton references, desired count, artwork direction and buyer documentation requirements.
PACKAGING QUESTIONS
Prepare a connected pack brief.
Can I use my own artwork?
Yes. Share the proposed product information and design direction alongside the chosen packaging specification.
What determines the final pack?
Connect the film, individual wrap and retail presentation. Formula, serving presentation and the storage evaluation plan should be reviewed with the pack.
How do I discuss quantities?
Include the retail pack count, inner and outer packaging and your quantity estimate in the project enquiry.
Jelly Sticks & Portion Cups+
Serving style
Compare a squeeze-style unit with a spoonable or portioned cup. Describe the owner routine and how the pet will be offered the product.
Texture & filling
Review the proposed texture, portion and filling requirements together. The product and pack need to be discussed as one specification.
Protection & presentation
Connect material choice and closing method with the storage evaluation plan. Define the outer pack, count and retail identity.
What to send
Include serving references, proposed portion, pack type, storage direction and target-market information.
PACKAGING QUESTIONS
Prepare a connected pack brief.
Can I use my own artwork?
Yes. Share the proposed product information and design direction alongside the chosen packaging specification.
What determines the final pack?
Let texture and serving style shape the pack. Formula, serving presentation and the storage evaluation plan should be reviewed with the pack.
How do I discuss quantities?
Include the retail pack count, inner and outer packaging and your quantity estimate in the project enquiry.
Jars & Stand-Up Pouches+
Container & count
Specify the proposed retail count and compare jar or pouch dimensions around the chew size and presentation.
Closure & protection
Discuss seals, closures and any reseal requirement with the product and storage brief. Record all components of the pack.
Artwork & range design
Connect the product name, species, health-goal position and brand hierarchy. Keep label dimensions and artwork requirements tied to the chosen container.
What to send
Share count, container references, closure preferences, artwork direction and intended channel.
PACKAGING QUESTIONS
Prepare a connected pack brief.
Can I use my own artwork?
Yes. Share the proposed product information and design direction alongside the chosen packaging specification.
What determines the final pack?
A coherent retail identity for a soft-chew range. Formula, serving presentation and the storage evaluation plan should be reviewed with the pack.
How do I discuss quantities?
Include the retail pack count, inner and outer packaging and your quantity estimate in the project enquiry.
INGREDIENTS · EXPLORE THE DETAILS
Taurine for your formulation brief.+
Raw-material definition
Specify the supplier, ingredient identity and supporting documents.
Formula context
Review the proposed inclusion within the full formula and intended species.
Format fit
Discuss taste, ingredient load, liquid or film compatibility around the selected format.
BUYER QUESTIONS
A clearer path forward.
What should I share for an ingredient review?
Send the ingredient specification or supplier material name, intended species, format, market and your wider formula preferences.
Can one ingredient determine the finished product?
The project review considers the complete formula, serving presentation, sensory experience and packaging together.
Glucosamine for your formulation brief.+
Source & form
Clarify the raw-material form, origin and ingredient specification.
Formula direction
Review the ingredient alongside the wider mobility-focused product position.
Sensory & pack
Connect taste and format characteristics with the packaging brief.
BUYER QUESTIONS
A clearer path forward.
What should I share for an ingredient review?
Send the ingredient specification or supplier material name, intended species, format, market and your wider formula preferences.
Can one ingredient determine the finished product?
The project review considers the complete formula, serving presentation, sensory experience and packaging together.
L-Theanine for your formulation brief.+
Specification
Collect supplier identity and raw-material documentation.
Format priorities
Review the proposed ingredient load, sensory profile and delivery format together.
Project context
Define the intended use, species and market before the formula is agreed.
BUYER QUESTIONS
A clearer path forward.
What should I share for an ingredient review?
Send the ingredient specification or supplier material name, intended species, format, market and your wider formula preferences.
Can one ingredient determine the finished product?
The project review considers the complete formula, serving presentation, sensory experience and packaging together.
Pumpkin for your formulation brief.+
Material form
Describe the powder or other ingredient form and its specification.
Texture & mixing
Review how the ingredient direction relates to liquid formulation, jelly texture or chew formulation.
Product position
Connect the sourcing brief with the brand’s digestive-wellness range.
BUYER QUESTIONS
A clearer path forward.
What should I share for an ingredient review?
Send the ingredient specification or supplier material name, intended species, format, market and your wider formula preferences.
Can one ingredient determine the finished product?
The project review considers the complete formula, serving presentation, sensory experience and packaging together.
Omega-3 Sources for your formulation brief.+
Source selection
Identify the proposed oil or other ingredient source and supplier documents.
Sensory direction
Discuss the product’s flavor and aroma goals within the full formula.
Packaging
Review packaging protection and storage evaluation alongside the formula.
BUYER QUESTIONS
A clearer path forward.
What should I share for an ingredient review?
Send the ingredient specification or supplier material name, intended species, format, market and your wider formula preferences.
Can one ingredient determine the finished product?
The project review considers the complete formula, serving presentation, sensory experience and packaging together.
Postbiotics for your formulation brief.+
Ingredient identity
Collect the precise commercial material name and supplier documentation.
Format discussion
Review process, storage and compatibility questions with the proposed delivery format.
Buyer requirements
Connect ingredient documents, product information and target-market review.
BUYER QUESTIONS
A clearer path forward.
What should I share for an ingredient review?
Send the ingredient specification or supplier material name, intended species, format, market and your wider formula preferences.
Can one ingredient determine the finished product?
The project review considers the complete formula, serving presentation, sensory experience and packaging together.
FORMAT SYSTEMS · EXPLORE THE DETAILS
Liquid Hydration System+
Ready-to-serve liquid
Water Stacks is a water-based liquid product, not a powder for reconstitution. Define liquid consistency, flavor and fill presentation together.
Flavor & serving brief
Describe the intended direct-serving routine and flavor profile. Record the species and the owner-facing use explanation so the sample review has a clear purpose.
Packaging decisions
Connect liquid fill, opening style and storage requirements. Discuss sealed liquid sticks or capped spout pouches with the product.
Sample review
Review liquid consistency, appearance, flavor, leakage protection and handling. Record changes against the same liquid and pack configuration.
Oral-Film System+
Formula & film
Review the proposed ingredients with practical film dimensions and sensory priorities. Ingredient preference, texture and the intended use should be discussed together.
Offering & handling
Describe how the owner will remove and offer the film. Record the species and the handling questions that a sample should help evaluate.
Individual pack
Review the wrapping material, opening and carton count with the proposed film. The individual wrap and retail pack form one system.
Sample review
Collect feedback on handling, appearance, sensory direction and packaging presentation, then connect the agreed changes with the next specification.
Jelly Texture & Serving+
Texture brief
Describe the intended product texture using serving references and the proposed owner routine. Keep the formula and portion discussion connected.
Serving direction
Compare a squeeze pack with a portion cup. Opening, handling and the way the product is offered should be part of the format review.
Packaging system
Discuss fill, material, closure and storage evaluation alongside the product. Include the inner and outer retail presentation.
Sample review
Agree which texture, handling, sensory and packaging questions the sample should address. Record feedback against the intended use and product identity.
REQUEST A PROJECT REVIEW OR SAMPLE
Let’s shape your next
pet nutrition product.
Tell us the species, ingredient direction, format and packaging you have in mind.
At a glance
Custom formulation, sampling and private-label packaging, connected in one place. Bring the product, formula and packaging into the same conversation—before decisions become disconnected.
How can a brand plan a custom pet nutrition project with MITEYO?
Custom formulation, sampling and private-label packaging, connected in one place. Bring the product, formula and packaging into the same conversation—before decisions become disconnected.
Key facts and project takeaways
Key facts
- Custom formulation, sampling and private-label packaging, connected in one place.
- Bring the product, formula and packaging into the same conversation—before decisions become disconnected.
- Start with an existing formulation brief or a new product idea. MITEYO helps organize species, ingredient priorities, sensory direction, samples and retail presentation around your target market.
- Share your formula, ingredient requirements and packaging brief for a project-specific feasibility and quotation review.
Key takeaways
- Agree which texture, handling, sensory and packaging questions the sample should address. Record feedback against the intended use and product identity.
- Custom formulation, sampling and private-label packaging, connected in one place.
- Bring the product, formula and packaging into the same conversation—before decisions become disconnected.
Source and verification
- Source page: https://miteyopet.com/support/